SEO Basics – Part 2 – Page Title
Wednesday
Apr 21, 2010
The most important information search engines collect, is the Page Title.
The correctly chosen Titles will encourage a click-through (aside from the obvious purpose, to gain you higher SERP rankings) If the title is not appealing and potential visitors are not clicking-through then all your SEO efforts will be wasted. A powerful SEO tactic is strategically incorporating your keywords in your title tags.
- Brands: If you DO NOT have a well known brand name, put your brand at the end.
- Page titles must be unique, so each page on your site should have a different title that is relevant to the content on each page.
- The most important keywords should be at the beginning
- Titles should start in capital letters, like a book’s title
- Keep the titles down to about 65 characters, as that is the amount that most search engines look at.
- Use the vertical bar or pipe ( | ) character or a hyphen (-) to separate phrases. Commas (,) are acceptable as well, but for visual clarity, the other two symbols are recommended.
