SEO Basics – Part 5 – Page content
Thursday
May 20, 2010
Search engines love good, informative content updated every day. Creating SEO-friendly content is a hassle,
an ongoing process, but the only way to make your pages popular. Make sure to sprinkle a few keywords
throughout your text, this will also help to get your page higher in the listings for those specific keywords. Keyword density is important so make sure you check your page for keyword stuffing. A picture on your website can be informative, but search engines don’t read pictures, make sure that your key search terms are written out in text, not part of a graphic title. Avoid over optimizing! You are writing for humans not for search engine robots.
SEO Basics – Part 4 – Meta Keyword Tags
Thursday
May 13, 2010
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your page body copy. How does this help you? Well, for most major crawlers, it doesn’t. That’s because most crawlers now ignore the meta keywords.
You should start with the same keywords that you were using in the Title of your page. This is important, because the first words in any tag are assumed to be given more weight, so these are most important.
Then you go through each paragraph of text on the page and take the most important words, and copy paste them into the Meta Keyword Tag. It’s a good idea to add some common misspellings of some of these same words.
Never use more than 3 words for your primary keyword. People rarely search for keyword phrases longer than 3 words.
SEO Basics – Part 3 – Meta descriptions
Thursday
Apr 29, 2010
The meta description tag has varying levels of relevancy in different search engines. Some search engines still display it in their search results. It is recommended to try and get multiple versions of your main keywords and your main keywords themselves in this tag a few times.
Your meta description should never appear visually keyword-stuffed. The sentences should read well to the human eye. If you write a compelling description, it could boost your click-through rates and, thus, deliver you more targeted traffic.
Many search engines will use the meta description as part of the page abstract if the exact search term that was searched for is found in the meta description tag.
Additionally, it sometimes appears in search results if the search engine cannot extract meaningful content from the page copy or if the algorithm feels the meta description will provide a more useful presentation.
A good page title and description within the search results could mean that a number two or three listing gets more traffic than a number one listing. Apparently it doesn’t matter what the length of the Meta Description is as long as Google thinks it’s relevant. One point to note, though, is that Google will only display the first 150 characters in the search results listing!
SEO Basics – Part 2 – Page Title
Wednesday
Apr 21, 2010
The most important information search engines collect, is the Page Title.
The correctly chosen Titles will encourage a click-through (aside from the obvious purpose, to gain you higher SERP rankings) If the title is not appealing and potential visitors are not clicking-through then all your SEO efforts will be wasted. A powerful SEO tactic is strategically incorporating your keywords in your title tags.
- Brands: If you DO NOT have a well known brand name, put your brand at the end.
- Page titles must be unique, so each page on your site should have a different title that is relevant to the content on each page.
- The most important keywords should be at the beginning
- Titles should start in capital letters, like a book’s title
- Keep the titles down to about 65 characters, as that is the amount that most search engines look at.
- Use the vertical bar or pipe ( | ) character or a hyphen (-) to separate phrases. Commas (,) are acceptable as well, but for visual clarity, the other two symbols are recommended.
SEO Basics – Part 1 – Choosing the right keywords
Tuesday
Apr 13, 2010
One of the most important steps in Search Engine Optimization is choosing the right keywords for your site.
Ask yourself the following:
Who is my target audience?
Decide exactly what kind of surfers you want to attract to your site. To promote cams, you will most likely need surfers that are looking for live adult material, or some specific adult niche, where the customer can be interested in the live aspect as well.
What will my audience search for?
Write down a list of words and phrases that your audience might type into search engines
What language should I use?
Not everyone speaks english, but english is a good start. However AWE’s sites have the ability to convert customers from a wide variety of countries, not just english speaking countries. The multi language option is available on the following sites:
- LiveJasmin.com
- Cameraboys.com
- LivePrivates.com
- MaturesCam.com
- LiveSexAsian.com
Is the keyword I’m choosing very popular, a lot of people are typing it into search engines every day?
It’s a good idea to optimize for popular terms, but at the same time, other webmasters know what terms are popular. Therefore it will be more likely that you run into a lot of competition for the more popular search terms.
To get ahead more easily in SERPs (Search Engine Results Pages), you have to find the optimal balance between the amount of competition, and the amount of searches for a term.
Take a look at these useful tools below and check the keywords you are currently optimizing for, and try some new ones:
https://adwords.google.com/select/KeywordToolExternal
http://tools.seobook.com/keyword-tools/seobook/ (registration required)
