Affiliate marketing is dynamic: one day an affiliate might be riding a wave, then the next day hitting rock bottom. We want to keep you high and dry, so we’re here with some tips and suggestions on how to keep up performance and what to pay attention to when running campaigns.
Some of our suggestions will be related to LiveJasmin and focused on nitty-gritty details like which GEO, what format, and when to target the user. Other suggestions will focus on strategy in general, such as how to avoid burnout or remain productive.
A.W. Empire tools for successful media buying
At A.W. Empire, you’ll find all kinds of promotional tools to make the most out of a campaign for LiveJasmin or Whitelabel.
At the start, try out Link Codes, Postitials, and Dynamic Popunders. Link Codes, in particular, can target different landing pages; the home page and random chat tend to perform the best. As for pops, they rotate automatically, showing the most converting creatives at that specific moment. It’s not that you can just sit back and relax, but… it can improve your overall performance and make things easier.
Remember to use our VAST Pre-Rolls because almost nothing beats video ads in terms of engagement. We offer other great promo tools that show steady performance, going beyond classic Pre-Rolls and including Sliders. But if you want something static, Banners are at your service as well.
Also, if you’ve struck the right chord in a certain campaign but have already invested your entire budget, remember Fast Payouts on our platform. You can request it and receive your payment within a couple of days, rather than waiting for some time after the accounting period.
Whatever approach you prefer, simply log in to your account, check the Promo Tools Tab, and generate as many creativities as you want to A/B test.
Nuances when working with LiveJasmin
In addition to knowing your tools, it’s important to pay attention to more general targeting settings. Let’s start with GEOs:
Tier-1 is not a monolith, and one GEO actually differs from another. While other affiliates are on a wild goose chase in the USA 🇺🇸, the United Kingdom 🇬🇧, and Germany 🇩🇪, you can opt for GEOs less traveled, like Monaco or the Bahamas. These underdogs work just as fine (even better during holidays or at night), but display much milder competition — a chance for you to enter if you ask us.
When it comes to a payout model, you can start with either Pay Per Sale (PPS) or Revenue Share (RevShare). The former is more predictable and hits the breakeven point faster; the latter, however, can be more profitable but requires substantial commitment from you and a bigger budget for testing.
As a rule of thumb, starting with PPS is easier for a faster ROI, but all cases are unique, so make sure to stay in touch with your Affiliate Manager (AM). These models are not mutually exclusive, so test them all and find the best fit for your funnel. Under some conditions, you can request two extra payout models from your AM:
- Pay Per Lead (PPL)
- Pay Per Lead and RevShare (PPLR)
Upon approval, you’ll be able to generate commissions for less complex target actions. PPL has higher one-time payouts but at the cost of long-term income.
PPLR adds a dynamic layer to your commission structure, offering the best of both worlds. It’s an ideal model for transitioning to RevShare or if you prefer having immediate cash inflow with the possibility to invest in your future dividends.
And of course, you can also create your Whitelabel too. Using LiveJasmin’s infrastructure, you can stand out from the competition and become an advertiser yourself. Whitelabels excel the most if you buy niche traffic, have a recognizable brand, or prefer to control bonus campaigns and events, as well as their amount.
Knowledge is power
While we regularly inform you of our bonus events on LiveJasmin, you should keep a close eye on the industry. Whether it’s a forum, blog, or new portal, affiliates and independent authors can share their experience, insights, and creative approaches. You don’t have to follow them blindfolded, but it’s always nice to see things from an alternative perspective.
When it comes to honing your affiliate mastery, check out forums and news resources like Affiliate World (former STM), affLIFT, AffiliateFix, and Partnerkin. Not all of them are paid, but the paywalled ones tend to have more unique insights.
Should you want to go full-adult mode, then GFY.com is a must. This forum in particular is useful for publishers with adult websites. However, advertisers can also make use of it with various educational materials, an in-house market, and tons of reviews on popular programs.
General news and information can also be found on XBIZ or Mobidea Academy — there are tons of informative sources out there. For more information, please contact your manager or our support team.
TwinRed 2.0: new platform from ol’ friends
To some degree, we’re allied with our TwinRed partners. They’ve been providing exclusive traffic for years, and we have all the reasons to recommend them, especially after their latest overhaul.
Their platform now features a friendlier user interface (UI), faster ad delivery, better performance, more precise targeting, increased security, and more accurate capping.
TwinRed has enough traffic to cover all your needs. They serve Popunders, Interstitials, Push notifications, Banners, and Pre-Rolls — basically, all the formats to promote our offers efficiently. They put a lot of attention on retargeting, marked by its cost-efficiency; but have no worries if you don’t know how to generate your retargeting pixel — we’ll help with that, suggest the best ad formats, and assist in any way we can.
Top performance is about the best tools, credible insights, and communication with partners. Contact us if you need anything, and remember: we have your back, Partners.
