UTM Parameter handling for Whitelabels

What are UTM parameters, and how to use them for tracking on your Whitelabel.

What kind of UTM Parameters can I use for Whitelabels?

Campaign: Groups all of the content from one campaign in your analytics. (eg: utm_campaign=WhitelabelCampaign) Source: Defines which website/source is sending you traffic (eg. utm_source=Newsletter) Medium: The type of marketing medium that the link is featured in (eg. ex: utm_medium=email) Please note: UTM parameters are case sensitive so if you use “MyCampaign” for one utm_campaign and […]

How can I generate URL-s with UTM Parameters?

When generating a Link Code promo tool, use the “custom UTM parameters” menu to add the UTM source/ medium and/ or campaign parameters.

What type of actions can I track with UTM?

UTM parameters can track clicks, registrations and sales on our brand sites as well as Whitelabels.

Where can I find this data?

You can find the UTM information inside the Stats menu under the Registration and Sales statistics, by adding the Custom Parameter Dimensions.

How are my UTM Parameters tracked?

UTM Parameters are tracked with Google Analytics and fetched every day from Google Analytics.

What are UTM Parameters?

UTM codes are little snippets of text added to the end of URLs to help you track the effectiveness of your online marketing activity on the web. UTM parameters were introduced on A.W. Empire in April 2018 so from now on our webmasters can track their campaigns by using UTM parameters.

Why can’t I see any information for UTM parameters?

Please note that based on Google’s suggestion we are applying a 24 hours latency to fetch the previous day’s data from Google. So in some cases it can happen that you will see your UTM data 24 hours later than the event (registration, purchase) occurred. It also can happen that due to some other limitations […]

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