Why should I enable HTTPS on my site?

We have all seen non-secure site warnings when we land on http pages that contain sensitive information fields such as password or payment details.

When web users see this notification, they can be discouraged to continue their web journey which has a negative impact on site conversion and earnings.

Google and many other major providers are now moving toward HTTPS everywhere in order to safeguard web users’ privacy and security.

This means users will see non-secure page warnings even when being re-directed to ANY http page, regardless of whether any sensitive information is required.